5th P Marketing

Edible packaging – from gross to cool

There has been a lot of buzz about the edible pizza box, pioneered by Vinnie’s Pizzeria in Brooklyn.

Hmm.  Clever, but I put it on the “gross” end of the edible packaging spectrum.

More elegant, and functional is the edible coffee cup made by (of all people) KFC in the United Kingdom.

A few steps further down the cool design line and we arrive, not surprisingly, in Sweden.  Tomorrow Machine, a design studio, created this edible olive oil packaging.

I will definitely check this out, but in the meantime, I will keep enjoying the coolest, and most reliable edible package:  The ice cream cone.

June 8, 2024

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