Who is the 5th P?
Me. I’m Peter Nolan, a marketer who has helped some great brands develop into great businesses. At companies like Ben & Jerry’s Ice Cream, Roti Modern Mediterranean, and Potbelly Sandwich Works, I have created and executed the programs that make customers sit up, listen, smile and reach for their wallets.
Weren’t 4 Ps Enough?
I started my consultancy because I love working with small, entrepreneurial companies. These companies may not have the resources for a hotshot marketing person, but they deserve great marketing. They just want what works. After many years in this game, I know what works.
What Works?
Every business has different needs. We start with a clear-eyed assessment of your company’s marketing needs. Maybe your brand needs clarification, or the brand expression needs a refresh. Or your sales are lagging. Together, we identify the top business opportunities. From there, I craft marketing programs to help your company reach its potential.
Services
Branding
Digital Marketing
Local Store Marketing
Direct Marketing
Loyalty Program
New Restaurant Opening
Events
Advertising
Customer Research
Partners
I have been honored to work with some of the best brands in the food business
Chief Brand Officer.
Re-branding.Digital Marketing. Research. Local Store Marketing.
Director of Marketing.
New Store Openings. Local Store Marketing. Digital Marketing.
Integrated Marketing Director.
National Events. Grocery Promotions. Cause Marketing.
VP of Marketing.
Re-branding. Digital Marketing. Local Store Marketing.
Stans Donuts
Brand Strategy, New Store Openings, Catering Marketing, Product Development
Michael Jordan’s Steakhouse
Brand Strategy, Digital Marketing
Urbanbelly
Re-branding, Digital Marketing, Catering Marketing, Event Marketing
Labriola Bakery Cafe
Brand Strategy. New Store Openings. Local Store Marketing. Catering Marketing.
Sol Toro
Re-branding, Brand Strategy, Franchise Marketing, Digital Marketing
Fiero Mexican Street Food
Re-Branding, Digital Marketing, Catering Marketing, Event Marketing
La Barra
Brand Strategy, Digital Marketing, Event Marketing
Chick N Max
Brand Strategy, Digital Marketing, New Store Openings, Product Development
Rocket City Tavern
Brand Strategy, Email Marketing, Digital Marketing
Rocket City Market
Brand Strategy, Digital Marketing, Event Marketing
Meatheads Burgers & Fries
New Store Openings.
Cole’s Frozen Bread
New Product Launch, Packaging Design, Digital Marketing
Tossed
Re-branding. Franchise Marketing. Digital Marketing. Local Store Marketing.
Sugar Beet Food Co-op Store
President of the Board. Brand Strategy.
Get In Contact For Details
For your free consultation and to find out how I can help you reach your goals.
Blog Posts
Marketing
Strategy – keeping it simple
“Strategy” is the most over-used word in business, yet many
June 8, 2024
Marketing
Edible packaging – from gross to cool
There has been a lot of buzz about the edible
July 10, 2024
Marketing
Everyday Design- The Coffee Cup Sleeve
Jay Sorenson invented the “Java Jacket” in 1993 while working
August 12, 2024
Marketing
You Should Go Here (to this site)
Dan Fogarty, my old boss and no-so-old friend, traveled the
September 15, 2024
