Product, Price, Place, Promotion, Peter

Marketing strategy that delivers results.

Who is the 5th P?

Me. I’m Peter Nolan, a marketer who has helped some great brands develop into great businesses. At companies like Ben & Jerry’s Ice Cream, Roti Modern Mediterranean, and Potbelly Sandwich Works, I have created and executed the programs that make customers sit up, listen, smile and reach for their wallets.

Weren’t 4 Ps Enough?

I started my consultancy because I love working with small, entrepreneurial companies. These companies may not have the resources for a hotshot marketing person, but they deserve great marketing. They just want what works. After many years in this game, I know what works.

What Works?

Every business has different needs.  We start with a clear-eyed assessment of your company’s marketing needs. Maybe your brand needs clarification, or the brand expression needs a refresh. Or your sales are lagging. Together, we identify the top business opportunities. From there, I craft marketing programs to help your company reach its potential.

Services

branding-5th-P-Marketing
Branding
digital-marketing-2-5th-P-Marketing
Digital Marketing
Local-Store-Marketing-5th-P-Marketing
Local Store Marketing
direct-marketing-2-5th-P-Marketing
Direct Marketing
Loyalty-Program-5th-P-Marketing
Loyalty Program
New-Restaurant-Opening-2-5th-P-Marketing
New Restaurant Opening
Events-5th-P-Marketing
Events
Advertising-2-5th-P-Marketing
Advertising
Customer Research-5th-P-Marketing
Customer Research

Partners

I have been honored to work with some of the best brands in the food business
roti

Chief Brand Officer.

Re-branding.Digital Marketing. Research. Local Store Marketing.
potbelly

Director of Marketing.

New Store Openings. Local Store Marketing. Digital Marketing.
benjerry

Integrated Marketing Director.

National Events. Grocery Promotions. Cause Marketing.
stircrazy

VP of Marketing.

Re-branding. Digital Marketing. Local Store Marketing.
Stans

Stans Donuts

Brand Strategy, New Store Openings, Catering Marketing, Product Development

Michael Jordan’s Steakhouse

Brand Strategy, Digital Marketing
Urban-Belly

Urbanbelly

Re-branding, Digital Marketing, Catering Marketing, Event Marketing
labriola

Labriola Bakery Cafe

Brand Strategy. New Store Openings. Local Store Marketing. Catering Marketing.
Sol-Toro

Sol Toro

Re-branding, Brand Strategy, Franchise Marketing, Digital Marketing

Fiero Mexican Street Food

Re-Branding, Digital Marketing, Catering Marketing, Event Marketing
LaBarra

La Barra

Brand Strategy, Digital Marketing, Event Marketing

Chick N Max

Brand Strategy, Digital Marketing, New Store Openings, Product Development
Rocket

Rocket City Tavern

Brand Strategy, Email Marketing, Digital Marketing

Rocket City Market

Brand Strategy, Digital Marketing, Event Marketing
meatheads

Meatheads Burgers & Fries

New Store Openings.
Coles

Cole’s Frozen Bread

New Product Launch, Packaging Design, Digital Marketing
tossed

Tossed

Re-branding. Franchise Marketing. Digital Marketing. Local Store Marketing.
sugarbeet

Sugar Beet Food Co-op Store

President of the Board. Brand Strategy.

Get In Contact For Details

For your free consultation and to find out how I can help you reach your goals.

Blog Posts

Send Us A Message