5th P Marketing

Strategy – keeping it simple

“Strategy” is the most over-used word in business, yet many of us do not have a firm grasp on what it means.  Time for a simple analogy.  I use this one with my clients who often find it helpful. Imagine we are on the shore and we need to get to an island. The shore […]

Edible packaging – from gross to cool

There has been a lot of buzz about the edible pizza box, pioneered by Vinnie’s Pizzeria in Brooklyn. Hmm.  Clever, but I put it on the “gross” end of the edible packaging spectrum. More elegant, and functional is the edible coffee cup made by (of all people) KFC in the United Kingdom. A few steps further […]

Everyday Design- The Coffee Cup Sleeve

Jay Sorenson invented the “Java Jacket” in 1993 while working at a gas station. I love how he moved on from his original idea to one that actually solved the problem. “Sorensen initially set out to design an insulated cup that could replace paper cups and Styrofoam cups, which were slowly being phased out as […]

You Should Go Here (to this site)

Dan Fogarty, my old boss and no-so-old friend, traveled the world with his camera, good humor and magnificent sense of curiosity. His website (and Insta) page are inspirations to all of us desk-bound dreamers.

I Want to be Their Client

A clever gift given by Romania based design firm Ampro Design to all new clients. This bottle has two necks and two integrated cups.