Who is the 5th P?
Me. I’m Peter Nolan, a marketer who has helped some great brands develop into great businesses. At companies like Ben & Jerry’s Ice Cream, Roti Modern Mediterranean, and Potbelly Sandwich Works, I have created and executed the programs that make customers sit up, listen, smile and reach for their wallets.
Weren’t 4 Ps Enough?
I started my consultancy because I love working with small, entrepreneurial companies. These companies may not have the resources for a hotshot marketing person, but they deserve great marketing. They just want what works. After many years in this game, I know what works.
What Works?
Every business has different needs. We start with a clear-eyed assessment of your company’s marketing needs. Maybe your brand needs clarification, or the brand expression needs a refresh. Or your sales are lagging. Together, we identify the top business opportunities. From there, I craft marketing programs to help your company reach its potential.
Services
Branding
Digital Marketing
Local Store Marketing
Direct Marketing
Loyalty Program
New Restaurant Opening
Events
Advertising
Customer Research
Partners
I have been honored to work with some of the best brands in the food business
Chief Brand Officer.
Re-branding.Digital Marketing. Research. Local Store Marketing.
Director of Marketing.
New Store Openings. Local Store Marketing. Digital Marketing.
Integrated Marketing Director.
National Events. Grocery Promotions. Cause Marketing.
VP of Marketing.
Re-branding. Digital Marketing. Local Store Marketing.
Stans Donuts
Brand Strategy, New Store Openings, Catering Marketing, Product Development
Michael Jordan’s Steakhouse
Brand Strategy, Digital Marketing
Urbanbelly
Re-branding, Digital Marketing, Catering Marketing, Event Marketing
Labriola Bakery Cafe
Brand Strategy. New Store Openings. Local Store Marketing. Catering Marketing.
Sol Toro
Re-branding, Brand Strategy, Franchise Marketing, Digital Marketing
Fiero Mexican Street Food
Re-Branding, Digital Marketing, Catering Marketing, Event Marketing
La Barra
Brand Strategy, Digital Marketing, Event Marketing
Chick N Max
Brand Strategy, Digital Marketing, New Store Openings, Product Development
Rocket City Tavern
Brand Strategy, Email Marketing, Digital Marketing
Rocket City Market
Brand Strategy, Digital Marketing, Event Marketing
Meatheads Burgers & Fries
New Store Openings.
Cole’s Frozen Bread
New Product Launch, Packaging Design, Digital Marketing
Tossed
Re-branding. Franchise Marketing. Digital Marketing. Local Store Marketing.
Sugar Beet Food Co-op Store
President of the Board. Brand Strategy.
Get In Contact For Details
For your free consultation and to find out how I can help you reach your goals.
Blog Posts
Marketing
I Want to be Their Client
A clever gift given by Romania based design firm Ampro
June 8, 2024
Marketing
You Should Go Here (to this site)
Dan Fogarty, my old boss and no-so-old friend, traveled the
June 8, 2024
Marketing
Everyday Design- The Coffee Cup Sleeve
Jay Sorenson invented the “Java Jacket” in 1993 while working
June 8, 2024
Marketing
Edible packaging – from gross to cool
There has been a lot of buzz about the edible
June 8, 2024
