Product
Price
Place
Promotion
Peter
I have been honored to work with some of the best brands in the food business.
Chief Brand Officer.
Re-branding.Digital Marketing.Research.Local Store Marketing.
Director of Marketing.
New Store Openings. Local Store Marketing. Digital Marketing.
Integrated Marketing Director.
National Events. Grocery Promotions. Cause Marketing.
VP of Marketing.
Re-branding. Digital Marketing. Local Store Marketing.
Stans Donuts
Brand Strategy, New Store Openings, Catering Marketing, Product Development
Michael Jordan’s Steakhouse
Brand Strategy, Digital Marketing
Labriola Bakery Cafe
Brand Strategy. New Store Openings. Local Store Marketing. Catering Marketing.
Sugar Beet Food Co-op Store
President of the Board. Brand Strategy.
Urbanbelly
Re-branding, Digital Marketing, Catering Marketing, Event Marketing
Fiero Mexican Street Food
Re-Branding, Digital Marketing, Catering Marketing, Event Marketing
La Barra
Brand Strategy, Digital Marketing, Event Marketing
Meatheads Burgers & Fries
New Store Openings.
Michael Jordan’s Restaurant
Grand Opening Marketing, Brand Strategy, Advertising
Tossed
Re-branding. Franchise Marketing. Digital Marketing. Local Store Marketing.
Sol Toro
Re-branding, Brand Strategy, Franchise Marketing, Digital Marketing
Cole’s Frozen Bread
New Product Launch, Packaging Design, Digital Marketing
Rocket City Tavern
Brand Strategy, Email Marketing, Digital Marketing
Dipwich
Brand Strategy, Digital Marketing, Event Marketing
Chick N Max
Brand Strategy, Digital Marketing, New Store Openings, Product Development
About
Who is the 5th P?
Me. I’m Peter Nolan, a marketer who has helped some great brands develop into great businesses. At companies like Ben & Jerry’s Ice Cream, Roti Modern Mediterranean, and Potbelly Sandwich Works, I have created and executed the programs that make customers sit up, listen, smile and reach for their wallets.
Weren’t 4 Ps Enough?
I started my consultancy because I love working with small, entrepreneurial companies. These companies may not have the resources for a hotshot marketing person, but they deserve great marketing. They just want what works. After many years in this game, I know what works.
What Works?
Well, it depends what your company needs. That may sound like weasely marketing-speak, but it is true. We start with a clear-eyed assessment of your company’s marketing needs. Maybe your brand needs clarification, or the brand expression needs a refresh. Or your sales are lagging. Together, we identify the top business opportunities. From there, I craft marketing programs to help your company reach its potential.
Services
Branding
Digital Marketing
Local Store Marketing
Direct Marketing
Loyalty Program
New Restaurant Opening
Events
Advertising
Customer Research
Contact
ring me up
drop me a line
reach out
